Top-rated shore provider joins forces with Phoenix to expand outreach in future
(Dec. 18, 2020) Looking to expand its market presence, Atlantic Physical Therapy merged operations last week with Phoenix Physical Therapy.
Atlantic Physical Therapy Director of Clinical Operations Bobby Hammond III said his namesake father founded the company in 1998 to provide exceptional patient care.
“As dad has gotten older, his health has started to decline and more has fallen on me,” he said. “I wanted to partner with a company that is going to continue to help us build our brand and expand throughout the mid-Atlantic region.”
Suzanne Manella, Phoenix Physical Therapy
vice president of marketing said the company was established in 1997 and has grown to include more than 120 clinics in nearly a dozen states.
“We believe we’re a leader in the middle market for physical therapy,” she said. “We have the ability to be small enough to care but big enough to make a difference.”
Manella said Phoenix Physical Therapy has remained focused on growth and expanded into Ohio and Colorado during 2020.
“Part of our growth strategy is to … identify markets we already have some … presence in and be able to expand … through acquisition,” she said.
Phoenix Physical Therapy, which is headquartered in Cranberry Township outside Pittsburgh, now adds Atlantic Physical Therapy’s nine Eastern Shore-based offices to its roster of providers.
“We already have some clinics in the area, so this was a great opportunity for us to grow that presence by partnering with an established firm,” she said.
Manella said Phoenix Physical Therapy remains focused on operating community-based clinics that retain connectivity with patients.
“Phoenix can help provide some of that back office support to allow Bobby and his team to focus more on patient care,” she said. “The patient always comes first.”
Hammond said joining forces with Phoenix Physical Therapy seemed a logical step as both businesses share a common vision.
“Our cultures aligned perfectly,” he said. “I wanted to continue the vision that we originally had and continue to grow.”
Hammond said Atlantic Physical Therapy hopes to develop a larger footprint than its current nine offices in Ocean Pines, Berlin, West Ocean City, Salisbury, along with locations in Delaware.
“Our plans are to expand throughout the mid-Atlantic region and all along the Eastern Shore,” he said.
“I want the people on the Eastern Shore to know my father and I are so grateful for the support,” he said. “We’re going to continue to support them.”
To learn more contact Atlantic Physical Therapy at 410-208-3630 or 1-888-208-3828.