3 monkee's

Michelle Fager, center, cuts the ribbon to celebrate the grand opening of Monkee’s of Ocean City, located at 5909 Coastal Hwy Suite # 4. The clothing store opened for business on Feb. 26.

(March 19, 2021) The independently owned and operated Monkee’s of Ocean City officially opened its doors on Friday, Feb. 26.

It is the first Monkee’s franchise in Maryland, located at 5909 Coastal Hwy Suite # 4.

The boutique is owned by franchisee Michelle Fager, who works with her husband John, on his well-known restaurant, Fager’s Island, and helps oversee operations at the Lighthouse Club and Edge hotels, as well as the Atlantic Hotel in Berlin.

Michelle has always loved fashion and is eager to introduce Monkee’s unique and upscale shopping experience to Ocean City residents and visitors.

“What distinguishes the Monkee’s brand is their commitment to outstanding customer service,” Fager said. “Here at Monkee’s of Ocean City, we will be committed to providing that exceptional service, along with constantly curating fresh looks for our customers and working to enhance and empower the Ocean City community.”

Designed to look like your (well-heeled) girlfriend’s closet, the boutique’s signature chandeliers, eye-catching textiles and shoe galleries are all staples in a Monkee’s store. However, each location has a personality of its own.

“Monkee’s boutiques are beautiful, welcoming places with fantastic designers and irresistible gifts,” Fager said. “Everyone who works at Monkee’s is passionate about fashion and our staff is very excited to help our customers find that perfect outfit or accessory.”

To stay up to date on new arrivals, follow @monkeesofoceancity on Instagram and visit monkeesofoceancity.com.

Monkee’s Franchising, LLC is a franchisor with nearly 30 upscale ladies’ boutiques specializing in shoes, clothing and accessories.

Headquartered in Winston-Salem, North Carolina, Monkee’s was founded in 1995 and has become one of the most successful organizations of independently owned boutiques in the U.S.

Boutiques can be found in Alabama, Florida, Kentucky, Georgia, Mississippi, North Carolina, Maryland, South Carolina, Tennessee, Texas and Virginia, and continues to grow nationally.

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