Another Layton business has opened up shop in Ocean City.

Jonathan Layton, who owns Layton’s Umbrellas and Layton’s Beach Services, opened Layton Surf Co. in the Gold Coast Mall in May and runs the business with his wife and their four children.

Layton Surf Co. specializes in “anything beach-related,” Layton said. The store offers swimwear, beach-style jewelry, beach chairs, beach umbrellas, surfboards and bodyboards.

After finding success with other businesses, which focus on beach rentals and outfitting local hotels and condominiums with outdoor furniture, Layton said his family decided to make an effort on an idea they had bandied around for a while.

“We’ve always talked about opening up a surf shop,” Layton said. “Dinnertime, drive-time conversations, we’d always ask each other what our brands would be.”

And those personal specialty brands are the focus of the store. Three of Layton’s children have their own brands and products that are featured in the store.

Summer, 13, has a brand that focuses on the beauty of the oceans called Summer Sky. Zachary, 17, has a more athletic brand in Watersports Performance Gear. Christian, 19, focuses on the intersection of country and beach lifestyles called Country Surf. Alyssa Lee, 21, also helps with the store on the business side.

“We all love to surf, bodyboard, all sorts of water sports,” Layton said. “We’re not professionals or anything. We have surfboards here and we try to get out there as much as we can.”

Layton said the idea for the store was influenced by experiences with his daughters patronizing other established surf shops.

“We would always go around to different surf shops in Ocean City like K Coast, Quiet Storm and Endless Summer and we liked the atmosphere and thought it’d be a cool, fun thing to do to open a surf shop but with our brands,” he said. “We like to do something different. We really like our brands and think they’re just as good as the big dogs.”

Layton’s Surf Co. is open seven days a week from 10 a.m. to 9 p.m.

This story appeared in the print version of Ocean City Today on June 25, 2021.

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