(Nov. 16, 2018) Park Place Jewelers has moved from the White Marlin Mall in West Ocean City up the road into the Park Place Plaza, at 12720 Ocean Gateway.
Todd and Jill Ferrante opened their first jewelry store in 1996, Michael’s Fine Jewelers, on Fourth Street. The store closed in 1999, the same year the Ferrantes opened Park Place Jewelers, in the Park Place Hotel on the Boardwalk at Third Street.
A second store was added in the Ocean City Factory Outlets (now the Tanger Outlets) in West Ocean City in 2000. In 2009, the store moved to the White Marlin Mall, next to the outlets. Finally, the business relocated to its current spot last month.
“We built the plaza,” Todd Ferrante said. “We own the plaza and we wanted to be our own landlords and expand our store.”
Construction of the Park Place Plaza began in 2016, and the first tenant, Bank of Delmarva, opened in December 2017.
The 3,000-square-foot jewelry showroom officially opened Tuesday, Oct. 23. It features high ceilings, opulent crystal chandeliers and gleaming oval and round display cases.
“I wanted to give a unique shopping experience, when people walk through the door and you’ve almost forgotten you’re in the Eastern Shore and you might think you walked into a spot on Fifth Avenue [in New York],” Ferrante said.
The new store has already received high praise from customers.
“Everyone is so excited,” Jill Ferrante said. “We’ve had a lot of wonderful clients come in. They are blown away by the beautiful showroom and they all tell us how wonderful it is, and that they’ve been waiting to see our vision unfold.”
The store will offer services such as jewelry resizing, cleaning and repairs, battery replacement and refurbishing antique or generational pieces.
The new, larger location, which is twice the size of the White Marlin Mall store, allows the Ferrantes to display far more pieces, such as diamond engagement rings, tennis bracelets and necklaces, in various settings, colors and sizes. A wide array of men’s watches is also available.
Pieces vary from rose gold to white gold, sterling silver and hundreds of different stones and settings, all of which are displayed in elegantly designed cases.
Guests can even design their own jewelry.
“We are going to have an opportunity to work with a designer to come in and basically get a drawing if you had an idea that you wanted to create something in your mind and you said, ‘Here’s what I want to do and here’s how I want it to look,’” Todd Ferrante said. “We could get a rendering within 24-48 hours. If you said that was what you were looking for, then we get a cast for you, then we’d set the stones and you’d have your own personally designed ring.
“Today, technology is so far advanced. being able to design your own ring is not a big deal anymore,” he continued. “It’s something people expect and we want to give them an opportunity to be unique. They have a chance to see a 3-D rendering before [the ring] is created.”
The Ferrantes look forward to bringing a high-end shopping experience to the residents of Worcester County, Jill Ferrante said.
“At the other store, it was just traditional showcases,” she said. “We wanted it to be the premiere shopping experience in Ocean City. We wanted our showroom to be warm and inviting and to really bring something to the Eastern Shore that no one has ever seen before.”
The store will feature luxury and name brands including Pandora, Alex and Ani, LeVian, Denny Wong, Movado, Marahlago, and the Henderson Collection.
The Ferrantes also plan to incorporate more men’s pieces into the store, including watches from brands such as Seiko and Citizen, and cufflinks.
Some events have already been planned at the new location, starting this weekend.
“We’ve also expanded our bridal lines,” Todd Ferrante said. “We have a bridal show this weekend. We carry over 250 mountings … loose mountings for ladies to look at as far as engagement rings are concerned.”
Several other events are also expected to take place at the West Ocean City location, including the bridal event on Saturday, Nov. 17, from 11 a.m. to 5 p.m. and a LeVian Trunk Show on Sunday, Nov. 18, also from 11 a.m. to 5 p.m.
“Because we have the size here, we’re looking to do some events for charity,” Ferrante said. “We also want to do some design events. We’re also looking for a few charities to support in our local area. We support quite a few and we enjoy doing it.”
One such event that is returning for the fifth year is the Snow Promotion. Those who make a purchase between Black Friday and Dec. 23 could potentially receive a full reimbursement if an exact one inch of snow falls on Christmas day. An insurance policy has been taken out which will reimburse the store should the promotion occur.
“We want it to snow,” Ferrante said. “If it [happens], everybody wins. We want our clients to get their items for free this Christmas.”
The Ferrantes look forward to assisting more guests within their new store, and have high hopes for this holiday season. A grand re-opening event will take place Saturday, Dec. 8.
“I anticipate we’ll have a wonderful holiday season and we want to welcome all our clients to our new home,” Jill Ferrante said.
Store hours are from 10 a.m. to 8 p.m. Monday through Thursday. Friday through Saturday hours are 10 a.m. to 9 p.m. and Sunday until 6 p.m. Hours will be extended during the Christmas season.
Several businesses are located in the Park Place Plaza, including The Bank of Delmarva, Tequila Mockingbird restaurant and Dolle’s candy store and factory. Three additional spots are still available.
For more information, call 410-213-9220.