Real Estate Report

(Oct. 18, 2019) This year, Amazon dipped its toes into the real estate business by partnering with five of the largest real estate brokerages with a collaboration they have named “TurnKey.”

With this program, would-be homebuyers in 15 markets can use an Amazon portal to connect with an agent that is affiliated with Better Homes and Gardens, Coldwell Banker, Century 21, Sotheby’s International Realty and ERA – all part of Realogy, which is a publicly-held company providing real estate services.

When a prospective homebuyer starts their search on Amazon.com and clicks “Get Started,” they will be matched with a real estate agent that is part of the Realogy group, acting as a source of lead generation for those brokerages affiliated with Realogy.

After closing, Amazon will provide the new homeowner with thousands back in Amazon Home services and smart home products.

Amazon packages range from $1,000 to $5,000 in value depending on your home’s purchase price.

If your home purchase price is $150-399K, your package value is $1,000; $400-699K equals a $2,500 package value; and, $700K and up equals a $5,000 package value.

The money is able to be put toward a choice of services, including unpacking, cleaning, handyman services, carpet cleaning and furniture assembly.

Each package level also offers various Amazon smart home products, such as Echo speakers, Ring doorbell and Sonos soundbar depending on your home’s purchase price.

The 15 markets that TurnKey is being launched in are: Washington, San Francisco, Chicago, Dallas/Fort Worth, Atlanta, Denver, Tampa, Orlando, Minneapolis/St. Paul, Charlotte, North Carolina, Los Angeles and Sacramento.

— Lauren Bunting is a licensed Associate Broker with Bunting Realty, Inc. in Berlin.

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