County signs contract with D3 to design billboards, video, will run full season
(Jan. 31, 2020) The Worcester County Commissioners have agreed to sign a contract with D3 Corporation of West Ocean City to help launch the Keep Worcester Clean anti-litter campaign.
Public Information Officer Kim Moses and Recycling Manager Mike McClung pitched the campaign to commissioners in September to combat litter on county roads and illegal dumping.
They said that littering on county roadways and non-recyclable items at unmanned recycling drop-off locations burdened county resources and taxpayers. McClung and Moses said the campaign could focus on children and their families by distributing flyers, taking them on field trips to the landfill and recycling centers, visiting classrooms and hosting information tables at school events.
Moses later advised commissioners to anticipate costs of about $7,300 for two billboards for six months and $5,600 for TV commercials for three months. The contract with D3 will cost $1,995 for video production, $1,520 for billboard design and $475 for an ad placement administrative fee.
The billboard will be placed in early February or March and the commercials will start in early April or May. Moses recommended running the commercial for six months rather than the originally proposed three months.
“We’d like that to run from the beginning of the season through the close of the season. That way, we can reach the most individuals possible, not just visitors, people who come down to open their properties early in the season and then people who come and close those properties,” Moses said.
Once both the video and billboard graphics are finalized, D3, Moses and McClung will determine the final advertising costs for the county.
The county will also launch the campaign with a series of press releases and public service announcements. The commissioners agreed to sign the contract last Tuesday, with Commissioner Joseph Mitrecic abstaining because of personal friendships with D3 personnel.