Melanie Pursel

(Jan. 22, 2021) Since August 2020, the Worcester County Commissioners have embraced the environmentally friendly “Maryland’s Coast, Naturally Cool” branding initiative, which has already rolled out new commercials and billboards.

Now, Melanie Pursel, director of the Office of Tourism & Economic Development, wants to trademark the phrase for marketing, co-branding with county businesses, and protecting the “Naturally Cool” brand from inappropriate use.

To that end, the Worcester County Commissioners on Tuesday authorized the county’s Office of Tourism & Economic Development to engage the Salisbury’s Law Offices of Arlette Bright to pursue trademark registration.

Commissioner Chip Bertino agreed that the new brand should be protected, while commissioner Diana Purnell urged Pursel to continue work to expand the trademark to include income producing applications like T-shirts and merchandise.

Pursel intends to pursue additional trademark applications in the next fiscal year, but plans to “start out conservatively...which can probably be in the $1,200 range [to secure the trademark],” she said.

Bright’s offices may now begin efforts to secure a trademark for the mark and phrase “Maryland’s Coast, Naturally Cool” for advertising, promotion, and tourism purposes.

“I think the logo is fantastic and the concept certainly is going to be great,” Commissioner Joshua Nordstrom said.

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